Great Lake Taupo is  Nature's Ultimate Playground  — an adventure mecca and a nature-lover's paradise. To entice visitors to the region, everything from microsites, seasonal campaigns, and visitor guides, through to convention planners, tradeshow booths, vehicle/outdoor signage, and interior concepts were strategically created. Copywriting and digital marketing were also significant parts of the campaigns.  Expertise: Art Direction, Illustration, Print and Web/UI Design.

Destination Great Lake Taupo

Great Lake Taupo is Nature's Ultimate Playground — an adventure mecca and a nature-lover's paradise. To entice visitors to the region, everything from microsites, seasonal campaigns, and visitor guides, through to convention planners, tradeshow booths, vehicle/outdoor signage, and building concepts were strategically created. Copywriting and digital marketing was also a big part of the campaign. Expertise: Art Direction, Illustration, Print and Web/UI Design.

 Great Lake Taupo is  Nature's Ultimate Playground  — an adventure mecca and a nature-lover's paradise. To entice visitors to the region, everything from microsites, seasonal campaigns, and visitor guides, through to convention planners, tradeshow booths, vehicle/outdoor signage, and interior concepts were strategically created. Copywriting and digital marketing were also significant parts of the campaigns.  Expertise: Art Direction, Illustration, Print and Web/UI Design.

Great Lake Taupo is Nature's Ultimate Playground — an adventure mecca and a nature-lover's paradise. To entice visitors to the region, everything from microsites, seasonal campaigns, and visitor guides, through to convention planners, tradeshow booths, vehicle/outdoor signage, and interior concepts were strategically created. Copywriting and digital marketing were also significant parts of the campaigns. Expertise: Art Direction, Illustration, Print and Web/UI Design.

 A collaboration between DGLT and local shops to attract bike enthusiasts from across New Zealand to visit Taupo in the shoulder season. Under a tight deadline, this sub-brand was conceptualized and rolled out across various digital platforms and supporting advertising collateral.  Expertise: Art Direction, Brand Identity, Copywriting and Design.

A collaboration between DGLT and local shops to attract bike enthusiasts from across New Zealand to visit Taupo in the shoulder season. Under a tight deadline, this sub-brand was conceptualized and rolled out across various digital platforms and supporting advertising collateral. Expertise: Art Direction, Brand Identity, Copywriting and Design.

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 Photography: Martyn Davies. Other collaborations included DGLT and the Legend team.

Photography: Martyn Davies. Other collaborations included DGLT and the Legend team.