Designing the Aro Ha cookbook was a journey of bringing wellness and nature into every kitchen. Inspired by the plant-to-plate philosophy, I aimed to capture the essence of Aro Ha and its commitment to wellness throughout the pages. The design showcases the beauty of the food and the stunning Glenorchy area, creating a sensory experience that elevates each meal. My goal was to craft a visually captivating and meaningful cookbook that deepens the reader's connection to nature, nourishment, and nutrition.
Beyond the cookbook, I also focussed on refining the design of email campaigns via Mailchimp, the Shopify website, merchandise, and various print collateral. Each project was an opportunity to ensure a cohesive and elevated brand experience. Expertise: Art Direction, Print and Web Design, Illustration.