Great Lake Taupo is Nature's Ultimate Playground — an adventure mecca and a nature-lover's paradise. To entice visitors to the region, everything from microsites, seasonal campaigns, and visitor guides, through to convention planners, tradeshow booths, vehicle/outdoor signage, and interior concepts were strategically created. Copywriting and digital marketing were also significant parts of the campaigns. Expertise: Art Direction, Illustration, Print and Web/UI Design.
A collaboration between DGLT and local shops to attract bike enthusiasts from across New Zealand to visit Taupo in the shoulder season. Under a tight deadline, this sub-brand was conceptualized and rolled out across various digital platforms and supporting advertising collateral. Expertise: Art Direction, Brand Identity, Copywriting and Design.
Photography: Martyn Davies. Other collaborations included DGLT and the Legend team.